HP Plotter Wins Best UK Small to Medium Business 2011-2012
05 December 2011 - 15:42
ResolutionGB, a HP Designjet Elite Club Partner trading as HP Plotter, have seen their on-going programme of business improvement acknowledged further by winning the Best UK Small to Medium Business 2011-2012 Award. This award is held by Awards Intelligence the UK's leading provider of business awards and is hotly competed over with nominations from across every business sector. Andrew Areoff, Chairman of the Judges, said: "This is a great example of a company that spotted a niche market simply through observation. By noticing that businesses using Hewlett Packard (HP) large format printers would benefit from additional technical support, they completely changed the direction of the business. Resolution set up a nationwide network of HP trained engineers and became a specialist business with a strong focus on first-class customer service. It is a small, agile business that time and time again succeeds in finding new niche areas. When the recession hit in 2008, Resolution realised that 80% of its customers were in the building trade, which was badly hit. By targeting the public sector and developing a rental service for HP printers, it found new niche markets and actually managed to increase turnover.” Andrew Areoff, Chairman of the Judges The award confirms the success of the business development plans laid over the last three years that have seen ResolutionGB create an environment of continual improvement and the desire to find new types of services for their customers. Having won the ArtSystems Raise Your Game Award 2011, and the HP Sales Innovation Partner Award 1H FY’11 earlier in the year it was clear that all the right elements were in place to take the business forward in challenging times. “Our strategy has been simple - it’s all about understanding the customer. We have listened to customers and then delivered services that meet their new needs. We know this will change over time but our dialogue with our customers is something that will be continuous so we believe that we can always bring new products and services to them that meet their demands.” Nicola Bray MD of ResolutionGB
